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The GEO and AI cost brief

AI model pricing, how retrieval layers get built in production, and what changed in generative engine optimisation. Roughly every two weeks, and only when there is something worth sending.

Every issue is published here as well as emailed. That is deliberate: a brief that only exists in an inbox cannot be linked to, and a page nobody can link to cannot be quoted.

  1. Six OpenAI models retire on December 11, and the suggested replacement costs 6.8× · Issue 001 · 31 October 2026

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